Gone are the days of issues being “too hot” for brands to take a stance. There are reams of studies and statistics showing that consumers — and let’s be clear: everyone is a consumer — increasingly expect the brands they shop to align with their values. Join this amazing panel to to talk about businesses built on — and navigating — strong values systems and declarations.
With:
– Susan McPherson, Moderator; Founder and CEO of McPherson Strategies
– Emma McIlroy, Founder and CEO of Wildfang
– Karen Wilkins-Mickey, Director, Diversity and Inclusion at Alaska Airlines
– Alexis Gallivan, Head of Global Impact, eBay
– Jennifer Lindenauer, Director of Local Brand Engagement & Impact, REI
– Rebecca Minkoff, Fashion Designer and Entrepreneur
