The Riveter Stories: Aimee Helfand

Sometimes a successful business idea comes from leaning in to your own experience and an immediate need. Famileague Founder & CEO Aimee Helfand took her background in entertainment production and a situation she faced with her six-week old daughter to launch a global media brand.

In The Riveter Stories’s third episode, Amy Nelson sits down with Aimee to discuss her path to entrepreneurship, how she structured her business funding model to work for her, and the importance of mentoring the next generation of female business leaders.