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Story-Driven Podcasting: How Nonprofits and For Purpose Brands Can Cut Through The Noise


May 13, 2020
10:00 am - 11:00 am (PDT)

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May 13, 2020 @ 10:00 am 11:00 am PDT

As we navigate uncharted waters created by COVID-19, one thing is certain: the stories we tell today have the power to impact and resonate beyond this crisis. Whether you are a nonprofit organization, a for-purpose company or a thought leader, now is the time to prioritize story-driven communications through podcasting.

Research has shown the importance of storytelling as a way to create and engage communities. When we share stories based on common experiences that also touch on brand values, we have the ability to connect and develop loyalty with our audience, donors, and customers. Join Hueman Group Media CEO Camille Laurente as she shares how communications and marketing professionals can conceptualize high-quality podcasts that help inspire social change and impact. In this session, Camille will talk about tools, as well as give advice to participants on how and why they should focus on creating story-driven content that humanize their brand or organization.

About Camille Laurente: 

Camille is the CEO of Hueman Group Media, a media company that inspires social change through impactful and high-caliber podcasts. HGM produces shows for nonprofit organizations, social impact brands and thought leaders to amplify conversations around today’s most important issues and causes — including gender equality, mental health, climate change, youth empowerment, and disability rights.

Camille is the co-creator and co-host of Sincerely, Hueman, an award-winning narrative podcast that tells stories of kindness in action, from the lens of advocates, entrepreneurs and compassionate humans who are making a positive impact in the world. At HGM, Camille leads the production of podcasts tackling social themes, including The Fix with Netflix Director of Inclusion Michelle King and Could Be Better, tbh with Stacy London and partners Crisis Text Line and The Jed Foundation (JED).

Camille launched a brand new podcast in May 2020 called Finding Humanity with Humanity Loud Foundation. You can listen HERE.

Camille is an immigrant entrepreneur who obtained her Master’s Degree in International affairs from Columbia University, wherein she specialized in international media, advocacy and communications. She has written for several publications including the Journal of International Affairs and has worked on projects with lead UN agencies including UN Women and UNFPA. She has a Juris Doctor degree and practiced law in the Philippines before carving her own path at the intersection of media and social impact.