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How Prejudiced Are You? Recognizing and Combating Unconscious Bias

September 9 @ 10:00 am - 11:00 am PDT

Past Online Event


September 9
10:00 am - 11:00 am (PDT)

This event already took place. We invite you to watch the recording.

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Overt racism is easy to identify. But what about implicit bias – soft prejudices that we all have, but of which we are basically unaware. In today’s heated social and global climate, this lack of awareness can deeply impact your professional and personal life as well as the way you unintentionally communicate and think. It can even have serious economic ramifications, particularly for women, as well as for corporations.

This thought-provoking workshop will take a deep dive into the subject, where you will confront your own biases and see how you – regardless of race, status, income or education –- have been a victim of unconscious bias. There will be an exercise that underscores and furthers the learnings.


Jennefer Witter is the chief executive officer and founder of The Boreland Group Inc. (TBG – www.theborelandgroup.com), a 17 year old boutique public relations firm headquartered in New York City. The agency specializes corporate communications, with a focus on women-led and minority owned businesses and non-profits. It was selected by TheStreet.com as one of five national, black owned businesses “making a buzz”. Jennefer was named one of the nation’s “10 most successful black CEOS and entrepreneurs” by MadameNoire Magazine.

Jennefer is an active public speaker, with presentations to military, trade and academic venues on regional, national and global platforms, on unconscious bias; gender-based workplace conversation; and public relations, communication and professional growth topics.

Venues include: TedX Albany: The Pentagon; The Brookings Institution; Pennsylvania Conference for Women; the Virginia Business Conference; The Sea Service Leadership Association’s Annual Symposium; Vital Voices Global Ambassadors Program; The Durst Corporation; Ellevate Network; Columbia University; American University and Fordham University. She is an instructor at the 92Y in New York. Jennefer was the keynote speaker at Brown Brothers Harriman’s “Women’s Summit” and Women in Cable Telecommunications DC/Baltimore Chapter. She is a featured speaker with Never Stop Learning, a boutique speakers bureau.

Jennefer is the author of “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed,” published by HarperCollins. She has appeared in The Wall Street Journal, Fast Company, the Associated Press, TheStreet.com, Bloomberg Radio, MarketWatch Radio Network and WJLA. Her articles have appeared in Forbes, Business Insider, Medium, HuffPost and numerous small business publications. Previously, she was the public relations expert for Inc.com TV and a contributor to AOL Small Business.

Jennefer is a passionate advocate for women in the workplace. She is an active member of Ellevate Network, a global networking organization for professional women, and serves on the advisory board for Women inPower, a 92nd Street Y led venture that seeks to support and promote senior level professional women to C-level positions. She is a mentor to many women in various professional fields.  Jennefer was formerly a vice president at Ketchum, an award-winning global communications firm. There, she launched a sub-practice that generated one million dollars in revenue in its first year. She has represented numerous corporations throughout her career, from Silicon Valley start-ups to Fortune 500 companies, including IBM and FedEx.  Jennefer holds a Bachelor of Arts degree in Communications (Print Journalism) from New York City’s Fordham University. While at Fordham, she worked at WFUV Radio, which was then student run. She produced and hosted the weekly black public affairs program, “Out Front.” Jennefer received a Regents Diploma from Brooklyn Technical High School, one of the country’s premier STEM schools.  


Related Links:

The Little Book of Big PR – https://www.amazon.com/Little-Book-Big-PR-Business/dp/0814436218

Wall Street Journal Podcast – https://www.wsj.com/articles/secrets-of-wealthy-women-african-american-women-on-overcoming-obstacles-11549473371

Thrive Global – https://thriveglobal.com/stories/jennefer-witter-on-why-women-should-join-professional-networking-organizations/

Company link: www.theborelandgroup.com

LinkedIn – https://www.linkedin.com/in/jenneferwitter/

Facebook – https://www.facebook.com/jennefer.witter

Twitter – https://twitter.com/JenneferTBG


Recommended DEI Firms —

Cook Ross in Silver Spring, Maryland is an excellent 360 resource for DEI training. Kelly Leonard is the Director of Training and is a friend of Jennefer’s.