The Riveter Presents
Activism at Work: Be a Force for Social Change

The Riveter: Capitol Hill
1517 12th Avenue Suite 101
Seattle, WA 98122
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Everyone can spark social change in and outside of the boundaries of their day job.

Not everyone can work full-time as an activist. But everyone can spark social change in and outside of the boundaries of their day job. As we reflect on the many issues that are happening in our communities - from pay equity to education to reforming women, immigrant and LGBTQ+ rights - we have the power to leverage our own platforms to create change for the greater good. 

Join The Riveter and Lyft for a powerhouse panel of leaders pushing for positive change within their organizations and communities. Esteemed speakers will share strategies advance equity in and out of their work as well as tips on how you can achieve the following: 

  • Incorporate social change into your career at any level
  • Scale your impact globally and lend your voice to a cause
  • Avoid savior complex and co-create with communities
  • Manage up & down: give others the tools and autonomy to take action, with or without you
  • Using your strengths (brand influence, business scale, etc.) to advance a social narrative that's important to your core values
  • How to leave a legacy at your company 

Everyone is welcome to attend. This event is ideal for those who are purpose-driven, passionate, and ambitious with big hearts. Now is the time to step into your activist identity! The world needs more of us out there!

Jenna Hanchard | Culture & Innovation Manager at The Riveter - Event Moderator (she/her)
Denise Busch | Senior Vice President of Diversity & Inclusion/HR at Edelman (she/her)
Lionel Lee | Head of Diversity Engagement at Zillow Group (he/him/his)
Erin Combs | Head of Regional Marketing, Seattle at Lyft (she/her) 
Janell Jordan | Co-Founder of Womxn of Color in Tech (she/her/they/them)

Jenna Hanchard is a lifelong community storyteller who has spent her career centering and amplifying diverse voices.
Jenna is the leader of Culture & Innovation at The Riveter, a women-run co-working and community company poised to become a modern union of working women. Under the Diversity Equity and Inclusion team, she builds unique membership programming and community partnerships centering DEI strategies. 
Jenna spent the last decade of her career as a broadcast journalist in New York State, Kansas City, Missouri and most recently in Seattle, Washington. She is a three-time Emmy award winner and an Edward R. Murrow award recipient.
As a reporter and anchor Jenna was responsible for cultivating, researching, managing, writing and producing regional and national news stories. In Seattle, Jenna created the emmy-nominated series Race & Parenting which explores how families of different backgrounds talked to their kids about race, racism and identity. The series is currently being used as a tool for a local school districts and racial equity groups.
Jenna grew up in the Chicago area with family roots in New York City. For the last four years, she’s been soaking up the Seattle rain and scenic landscapes of the Pacific Northwest.  

Denise Busch, located in the Seattle office, is a senior vice president for diversity and inclusion and HR at Edelman, a global communications firm. In her role, Denise works people across the Edelman network to create diversity and inclusion initiatives and policies designed to enhance the employee experience. She uses decades of HR experience and depth of knowledge to deliver world-class programs to benefit diverse employees worldwide and provide opportunities so that they can do their best work. Denise earned a bachelor’s degree in Sociology from Seattle Pacific University. Personally, Denise is passionate about social justice, advocacy for urban Native American and Alaska Native people experiencing homelessness and equal access to all the world has to offer, especially for children of color. She is Vice President of the board of directors for the Chief Seattle Club. She lives in Seattle with her husband, son and rescue dogs. 

Lionel Lee is the Head of Diversity Engagement at Zillow. He provides leadership, coaching and strategic direction to Zillow's executive leadership team to implement strategies to attract, retain, and develop talent. As a part of his role, he provides career development support to underrepresented employees, and develops and maintains relationships with local and national organizations that support underrepresented populations. He is a regular panelist, moderator, and keynote speaker at diversity events, podcasts, and conferences. Prior to joining Zillow, he ran a talent acquisition company, sourcing candidates across the technology industry. Helping communities has been a constant throughout Lionel’s life. He created and developed community groups that promote health and wellness. He has worked with HIV/AIDS education groups, substance abuse addiction organizations as well as health groups supporting youth. Lionel also founded Yi Sport Tae Kwon Do, a school in Seattle that produced 54 U.S. Junior Olympic gold medals. Lionel immigrated to the United States from Korea at age 5. His experiences growing up in South-Central Los Angeles and later in the projects of Honolulu, Hawaii, helped nurture his passion for community-building.   

Erin leads local marketing the Seattle-based Lyft office. She is responsible for the strategy to build Lyft’s brand and business in this region. In the role, she spearheads innovative partnerships and marketing initiatives delivering on the company’s mission “to improve people’s lives with the world’s best transportation.” Prior to joining Lyft, Erin was a senior marketing manager at Starbucks, where she oversaw the company’s local community partnership strategy, advancing global business and brand objectives at the local level. In that role she developed an innovative model for leveraging partnerships with arts, sports and academic institutions as platforms for impactful brand programming. Erin joined Starbucks in 2011 as a marketing manager and led national retail marketing campaigns. She was a key member of the international launch team for Starbucks Refreshers and helped drive the success of iconic retail programs such as “Treat Receipt” and “Frappuccino Happy Hour.” Previously Erin managed corporate communications for Microsoft at WE Communications, and developed campaign communication and brand strategy for nonprofit and mission-driven clients including the Pike Place Market, The Seattle Foundation and Mercy Corps at Pyramid Communications. Erin lives in Seattle, WA with her husband and 2.5 year old daughter. She is a graduate of the University of Washington with a degree in communication and a proud Colorado native. 

Pacific Northwest native, Janell is driven by their background in community organizing and nonprofit management. They are both the co-Founder of Womxm of Color in Tech, which mobilizes for the advancement of grrls, womxn, and communities of color through technology; and the King County Program Manager for School’s Out Washington, an intermediary nonprofit organization that supports the building of community systems for quality youth development education spaces in Washington state.
They believe in the essential need of fostering joy as a source of liberation and the curation of spaces that center us in the development of our social awareness and emotional intelligence. Highlighting the fact that you cannot work to heal if you do not create opportunities to digest. Janell received their bachelor’s from Eastern Washington University in Gender Studies and Sociology and focused on critical race theory and education. In their free time, they enjoy going to the theatre, practicing meditation, and drinking tea.  


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