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Help Your Business by Improving Your News IQ with Cherylynne Crowther

May 23, 10:00 am - 11:00 am


May 23
10:00 am - 11:00 am

Join Cherylynne to increase your news IQ by understanding why media consolidation matters, why corporations have built out their own newsrooms, and why clickbait is nothing new (and will never stop.) What you’€™ll learn can help your business get its story told, watched, liked, shared, snapped, tweeted, tumbled, or linked in. Cherylynne has worked in news and marketing for 20+ years working with local newsrooms including KING 5 and the joint venture between Microsoft and NBC News.

Cherylynne is a former V.P./Executive Producer of the Creative Newsroom at Edelman Public Relations, the VP of Marcom at the Microsoft-NBC News joint venture,, and the Dir. of Integrated Creative Services at KING 5, the NBC affiliate in Seattle. Her broadcast and digital marketing campaigns have earned multiple awards, including two Emmys. Cherylynne provides pro bono support to TEDxSeattle as Director of Communications.