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An Evening With Universal Standard

September 12, 6:00 pm - 8:00 pm

Details

Date:
September 12
Time:
6:00 pm - 8:00 pm
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Venue

The Riveter: Capitol Hill
1517 12th Avenue
Seattle, WA 98122 United States
Website:
theriveter.co

Organizer

Universal Standard
Website:
https://www.universalstandard.net

Join us for an evening with Universal Standard’s founders and hear about how they are changing fashion for plus-sized women.

Backstory

Founders Alexandra Waldman and Polina Veksler met abroad while working in the financial industry. Alexandra was heading up the marketing department at a financial institution, and Polina was a Director in merchant banking and private equity.

Prior to working in marketing, Alexandra spent over 15 years as a journalist and newspaper editor, specializing in culture, film, and fashion. Design has always been a driving force in her life, but the lack of style-relevant fashions for women over size 10 was a constant barrier in her personal and professional life. She found herself in the paradoxical position of writing about the fashion world, while not actually being invited to participate in it. “As a plus-size woman I was allowed to look, but not touch. The size I wore, which should have been inconsequential, became a dividing line that separated me from my peers,” says Waldman.

Polina Veksler spent the majority of her career working in international finance across North America, Europe, and Africa. She specializes in private equity, investment banking and strategy, but her entrepreneurial spirit and keen ability to see opportunities in existing markets has led her to the startup world. Once she was introduced to the scarcity of fashion-forward, high-quality brands in the plus-size space, the only option became to create one.

The two joined forces in early 2015 to solve a real problem;  they wanted to offer a line of contemporary, elevated essentials for women size 10 to 28 without sacrificing the quality and modern aesthetic available to women in smaller sizes. Within six days of launching their first e-commerce site the entire collection sold out. Thus, Universal Standard was born.

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