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Date:
June 14
Time:
6:00 pm - 8:00 pm
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Join us for a panel discussion and live demonstrations with 3 local female founders committed to making parents lives easier. Melissa Lehman of www.pogoride.com (trusted ride-sharing for your kids), Reetu Gupta of www.cirkledin.com (your kids’ accomplishments at a glance) and Amanda Freidman of www.babyrific.com (realtime fun at your fingertips).

Melissa Fox Lehman is the CEO and co-founder of Pogo Rides. Prior to founding Pogo Melissa spent her career helping Fortune 50 companies and nonprofits develop strategies for growth and implement them around the world. She’sbeen fortunate to travel to nearly every continent and has seen how much more help parents have in other corners of the world. When she became a mom she knew she wanted to focus her energies on building something to makelife easier for busy parents (especially moms!). Helping parents with allthe driving they do was a logical start. Pogo’s ridesharing platform connects parents to other parents in the groups that their kids are a part of – schools, clubs and teams where trust and community exist. Parents helping parents. Melissa graduated with honors from the University of Washington with degrees in Business Administration and Interdisciplinary Fine Arts. When she’s not working on Pogo she spends time with her supportive husband and two active sons.

Reetu Gupta is Co-founder and CEO of Cirkled in– a secure, centralized e-Profile and e-Portfolio platform for K-12 students to compile their entire school life achievements. Reetu is a marketer, technologist and entrepreneur at heart who bridges the gap between technology and customer needs. She brings her massive passion and 20 years of technology and business expertise to Cirkled in. Reetu is passionate abouteducation and knows that this 100+ year old industry is ready for disruption. Before Cirkled in, Reetu spent 20 years in corporate America from startups to Fortune 50 companies, from engineering to marketing, and fromindividual contributor to a supervisor. In her last role, she was GM for$500M annual revenue product line. Reetu has broad and deep experience inmany aspects of business that she is utilizing in her role as “Chief Everything Officer” for Cirkled in. Reetu earned her MBA (Valedictorian) in Technology Management from Foster School of Business at UW and MS and BS from NIT, India.

As co-founder and CEO of Babyrific, Amanda Freidman is a mother on a mission: to make parents’ lives easier. By simplifying thesearch for kid-friendly places and activities, the Babyrific mobile app makes it easy for a working mother to find balance in her role as a parent. The story of Babyrific started in Los Angeles, where Amanda was an artdirector for television and music videos. She would probably still be there today if she hadn’t missed a flight to Seattle and flown standby. On that flight, she made a friend – who brought Amanda to her favorite bar on Capitol Hill, Liberty. That’s where Amanda met the owner and it was love at first sight. After marriage and the birth of their daughter, she saw an immediate need for Babyrific. That same friend from the plane introduced Amanda to the very inclusive community of tech startups. It was there that Amanda was accepted into Seattle Kick Incubator and began her Lean Startup approach to following her dream. The moral of this story is: don’t be stressed out if you miss a flight because you never know what amazing things can come from it!

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